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How did you get into digital marketing? By Tom Donohoe

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Thomas J. Donohoe is the author of The CEO’s Digital Marketing Playbook, as well as founder and CEO of Level Agency, a leader in direct-response digital advertising and customer generation for domestic and international B2B and high-value B2C verticals. Mr. Donohoe is the rare marketing CEO with deep hands-on knowledge of the advertising platforms, tactics and technologies that power ROI and drive results in today’s ever-evolving marketing environment.

Tom Donohoe, author, CEO, and founder of the Level Agency, talks with Sarder TV correspondent, Vaishali Jain, about his background and his career. He relates the story of how he came from a farm background, moved to New York with a degree in finance and a love of all things quantitative and discovered an interest in digital advertising and marketing.

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